Top 10 Most Booked Summer Destinations for 2025

1. Hurghada, Egypt

A Red Sea gem, Hurghada is booming with bookings thanks to its all-inclusive resorts, coral reefs, and family-friendly appeal. It tops Booking.com’s list for both families and general travelers this summer.

  • You’ll need a tourist visa, which is easy to get online.
  • Summer is extremely hot, so book early morning excursions and stay indoors at midday.
  • While resorts are relaxed, modest clothing is advised outside of tourist zones.
  • Avoid tap water, stick to bottled water.

2. Sharm El Sheikh, Egypt

Another Egyptian hotspot, Sharm el-Sheik, is ideal for couples and diving enthusiasts. It’s known for luxury resorts and vibrant nightlife, making it a top pick for romantic getaways. 

  • Diving Permit: Bring certification if planning to dive in marine parks.
  • Safety: Well-secured and tourist-focused, but follow general travel safety rules.
  • Currency: Egyptian Pound (EGP); cash is widely used, even in resorts.

3. Tokyo, Japan

A global travel magnet, Tokyo ranks high across all traveler types, families, couples, and solo adventurers. Its blend of tradition and tech, plus a surge in cultural tourism, keeps it in demand.

  • Language Barrier: English isn’t widely spoken, and translation apps help a lot.
  • Etiquette: Be respectful with silence, personal space, and tipping (usually unexpected).
  • Transport: Trains are incredibly efficient, so get a JR Pass if traveling around.

4. Dubai, UAE

Dubai continues to attract travelers with its futuristic skyline, desert adventures, and luxury shopping. It’s especially popular among families and couples seeking a mix of culture and comfort

  • Cultural Sensitivity: Dress conservatively in public, and avoid public displays of affection.
  • Alcohol Laws: Alcohol is only served in licensed venues.
  • Summer Heat: Extremely hot, plan indoor activities and stay in air-conditioned places.

5. Bangkok, Thailand

A perennial favorite, Bangkok offers a vibrant street life, rich history, and world-class cuisine. It remains a top destination for those seeking an affordable and exciting urban experience. 

  • Scams: Common tourist traps include tuk-tuk scams and overpriced tours, so book in advance.
  • Transport: Use the Grab app or the BTS Skytrain to avoid traffic.
  • Vaccinations: Check recommendations for hepatitis A/B and typhoid.

6. Alicante, Spain

This sunny coastal city is trending among families, couples, and groups. Its Mediterranean beaches, historic sites, and lively festivals make it a versatile summer destination.

  • Busy Season: Book restaurants and beach loungers early during peak months.
  • Languages: Spanish and Valencian are spoken, but English is widely understood.
  • Local Events: Check if your visit overlaps with local festivals (e.g., Hogueras de San Juan in June).

7. Nice, France

Located on the French Riviera, Nice combines beach relaxation with cultural attractions. Its charming old town and seaside promenade attract travelers seeking both leisure and exploration.

  • Prices: Can be expensive, book accommodations early for better deals.
  • Getting Around: Public transport is efficient, but Nice is very walkable too.
  • Beach Tips: Many beaches are pebbly, so bring water shoes for comfort.

8. Malaga, Spain

Known for its art museums, historic architecture, and beautiful beaches, Malaga is a cultural hub on the Costa del Sol. It appeals to travelers interested in history, art, and sun-soaked relaxation.

  • Local Food: Try local tapas and seafood dishes in traditional taverns (called “chiringuitos”).
  • Museums: Don’t miss the Picasso Museum, and book tickets online to skip queues.
  • Siesta Hours: Shops and restaurants might close mid-afternoon.

9. Rimini, Italy

This Adriatic coastal city is famous for its beaches and vibrant nightlife. Rimini offers a mix of historical sites and modern entertainment, making it a favorite among young travelers and families alike.

  • Party Central: Popular with younger crowds for its nightlife, families should choose quieter neighborhoods.
  • Beach Access: Many beaches are private, check if your hotel includes beach access.
  • Local Transport: Trains make it easy to explore nearby towns on the Adriatic coast.

10. Dubrovnik, Croatia

Dubrovnik’s medieval walls and stunning sea views continue to captivate visitors. Its popularity has surged, especially among those seeking picturesque settings and cultural heritage.

  • Overtourism: Get up early to visit the Old Town before cruise ship tourists arrive.
  • Currency: Croatia now uses the Euro.
  • Game of Thrones: Many tours revolve around the show—great for fans, but also worth exploring local history.

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